Post by account_disabled on Feb 19, 2024 2:53:04 GMT -3
Spent time on your website, engaged with your key service or product pages, and may have completed a micro-conversion. Let’s talk about how to use display advertising to target the bottom of your marketing funnel. What’s your bottom-of-funnel goal? When targeting the bottom of our marketing funnel, your goal will be to convert these users into leads for your sales team or a purchaser in an ecommerce environment. To measure the success of these campaigns, your KPIs will be engaged users and your ultimate goal, whether that is a lead form or an ecommerce transaction. Audiences to consider for bottom-of-funnel display ads Remarketing audiences:
Target users who have previously engaged with your Customer Phone Number List website as a whole or select portions of your website. Customer match lists: Upload a list of your marketing contacts that have completed micro-conversions like gated content on your website and target those users as they browse the internet. What kind of messaging speaks to a user at the bottom-of-the-funnel? First, what sets you apart from your competitors? When crafting your ad messaging to speak to bottom-of-funnel users, consider what will ultimately make the user choose you and your business out of all of their other options. Users in this stage are shopping around, so you’ll want to get your unique selling propositions in front of them through ad messaging.
Etoro BOFU digital ad example Time to Level Up Your Sales Our long list of services helps you grow every aspect of your business with marketing strategies that are proven to increase bottom-line metrics like revenue and conversions. In the past 5 years, we’ve managed more than 12.9 MILLION transactions across our client base. Enter your website Looking for help using display advertising to support your sales process? Display advertising can provide value throughout your marketing and sales funnel.
Target users who have previously engaged with your Customer Phone Number List website as a whole or select portions of your website. Customer match lists: Upload a list of your marketing contacts that have completed micro-conversions like gated content on your website and target those users as they browse the internet. What kind of messaging speaks to a user at the bottom-of-the-funnel? First, what sets you apart from your competitors? When crafting your ad messaging to speak to bottom-of-funnel users, consider what will ultimately make the user choose you and your business out of all of their other options. Users in this stage are shopping around, so you’ll want to get your unique selling propositions in front of them through ad messaging.
Etoro BOFU digital ad example Time to Level Up Your Sales Our long list of services helps you grow every aspect of your business with marketing strategies that are proven to increase bottom-line metrics like revenue and conversions. In the past 5 years, we’ve managed more than 12.9 MILLION transactions across our client base. Enter your website Looking for help using display advertising to support your sales process? Display advertising can provide value throughout your marketing and sales funnel.